2013年，白色与其他颜色在亚太地区的受欢迎度持续上升

预测蓝色将成为2014车型的主色调之一

五种色调涵盖60余种专为2016-2017车型设计的色彩  

2013年10月25日，美国密歇根州特洛伊市——世界领先的交通工具涂料制造商PPG工业公司（纽约证交所代码：PPG）今天发布了年度汽车色彩流行趋势数据。根据2013年汽车厂商提供的资料，白色依然是全球最流行的汽车色彩。 

根据PPG的全球调查数据，白色仍高居色彩榜的首位（较去年上升3个百分点，达到25%），而银色与黑色则并列第二（均为18%），之后分别是灰色、红色、自然色、蓝色和绿色——这些色彩的流行度均与2012年持平。在亚太地区，白色仍然是最受欢迎的色彩（较2012年上升3个百分点，达到26%），紧跟其后的是银色（20%，较2012年下降3个百分点）、黑色（18%，较2012年下降1个百分点）、灰色（10%，较2012年上升2个百分点）、自然色和红色（两种占比均为9%，自然色较2012年下降1个百分点，红色则与2012持平）、蓝色（6%，较2012年下降1%）以及绿色和其他颜色（占比均为1%）。 

“尽管白色仍然是汽车色彩的主流色彩，我们惊喜地发现，汽车生产商为客户提供的白色色调也出现了多样化趋势。” PPG汽车OEM（原始设备制造商）涂料色彩设计经理Jane E. Harrington 表示。“汽车生产商不断寻求各种途径开发符合品牌特色和车型风格、以白色、银色、黑色与灰色为基调的混合色彩。珠光云母粒、高闪烁度的片状玻璃基材、细腻明亮的铝粉以及多重色彩渐变颜料等特殊效果都是实现混合色彩配制的理想选择。”

实际上，PPG的调查结果显示，在2013年中国常见车型中：

灰色和绿色并非小型车的常见色彩；

黑色与白色是豪华轿车的主流色彩 

展望未来，Harrington指出，蓝色将会逐渐成为2014年车型的流行色之一。根据PPG的调查数据，在一些地区和部分车型中，蓝色的受欢迎度呈现上升趋势——例如，今年北美地区的蓝色车型数量显著增长；从2011至2013年期间，蓝色汽车涂料在运动车型中的流行度提升了一倍多。  

2016-2017年度汽车流行色彩

为了更好地应对持续上升的汽车涂料色彩创新需求，PPG为汽车生产商精选了60余款外观色彩，为2016-2017年新车型提供设计参考。PPG最新推出的、主题为“彩色拼图”的系列汽车色彩涵盖五大色调： 

Hi-Breed：突出人与自然和谐之美的全新设计理念，基础色系包括自然色、柔和色以及以青金石色为代表的明亮色。“青金石色”是应用PPG ANDARO(R)颜料分散体打造的一款绚丽宝石蓝。 

Mosaic：基于波希米亚风格的组合型图案、形状与印花，色彩艳丽动人，基础色系包括“秋意”系列——采用彩色铝片打造秋天落叶效果的亮丽金属橙色。 

New Spirit：展现沙漠日落壮丽景象的原始色彩与自然美感，基础色系包括Sunray系列——带有高闪光玻璃片材、以深黄色为主调的“三重色” 。

Magnifigance：高贵与大气的完美结合，这款色调充分体现了设计细节的精致所在，色彩热烈奔放、饱含富贵华丽的气息，给刚刚步入经济复苏正轨的世界带来丝丝希望。基础色系包括Mystic Magenta——具有独特渐变色效果的活力紫色。

Theorem：现代化气息恰到好处的温和色调，属于深棕色、大红色与湛蓝色的平衡中和色系，典型基础色系包括Crisp Grey—— 以金属绿进行重笔渲染的石墨色。 

PPG 公司拥有23名专注于 汽车、建筑、航天航空与消费品市场的内部色彩专家。PPG色彩专家团队根据不同区域、文化与全球市场的特征分析设计趋势、消费者偏好与购买倾向 ，从而确认影响未来色彩选择的各种因素。今年为汽车生产商推出的新型色彩与色调正是以上市场领域和影响因素研究成果的最佳体现。


英文全文：

PPG data shows white continues to be most popular global car color

• Rise shown for white and ‘other’ colors in Asia Pacific for 2013.
• More blue anticipated for 2014 models.
• Five palettes covering more than 60 new colors introduced for 2016-2017 models.

TROY, Mich., Oct. 24, 2013 – PPG Industries (NYSE: PPG), the world’s leading manufacturer of transportation coatings, today released its annual automotive color trend data, which shows that white continues to be the most popular car color globally based on 2013 automotive build data.

According to PPG’s global data, white ranked first (up 3 percent from last year to 25 percent) and silver and black tied for second (18 percent each). These were followed by gray, red, natural hues, blue and green, all of which maintained the same share of popularity as in 2012. In the Asia Pacific region, white remains most popular (26 percent, up 3 percent from 2012), followed by silver (20 percent, down 3 percent from 2012), black (18 percent, down 1 percent from 2012), gray (10 percent, up 2 percent from 2012), natural and red (tied with 9 percent each, down 1 percent and the same as 2012 respectively), blue (6 percent, down 1 percent from 2012), and green and other colors (tied with 1 percent each).

“While white continues to be the most dominant choice in car color, we see growth in the variety of whites being offered to consumers,” said Jane E. Harrington, PPG manager, color styling, automotive OEM (original equipment manufacturer) coatings. “Car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types. Distinct effects such as micas, glass flakes, fine bright aluminum and hue-shifting pigments help them achieve this.”

In fact, across vehicle types in 2013 in China, PPG found that:

• Mini car models are least likely to feature gray and green shades, and 
    
• The largest percentages of black and white vehicles are in the luxury segment.

Looking ahead, Harrington said drivers may see more blue in 2014 models. PPG’s data has shown increases in the popularity of blue for certain regions and vehicle types, such as an increase in North America this year and more than double the popularity in sport models between 2011 and 2013.

2016-2017 Automotive Color Palettes
In response to the continued demand for color innovation in automotive coatings, PPG has introduced more than 60 exterior shades to manufacturers for consideration in styling 2016-2017 model year vehicles. Titled “Colorography,” the collection includes five palettes:

• Hi-Breed emphasizes the new design harmony between man and nature with a palette consisting of neutrals, pastels and bright hues such as Lapis, a brilliant gemstone blue that uses ANDARO® tint dispersions by PPG.
    
• Mosaic is based on the wealth of artisan patterns, shapes and prints, as well as their strong colorations, and it includes colors such as Autumn, a vivid metallic orange with colored aluminum flake that evokes an image of fall foliage.
    
• New Spirit reflects the primitive, natural colors of a desert sunset with shades such as Sunray, an intense yellow tri-coat color with a high-sparkle glass flake.
    
• Magnifigance combines the words magnificent and elegance, and the palette recaptures elaborate styling details and opulent, regal colors for a post-recession world with colors such as Mystic Magenta, a vibrant purple with a unique hue-shift effect.
    
• Theorem is a precise and minimal contemporary palette that uses rich brown, red and deep blue as accents for balanced neutrals such as Crisp Grey, a graphite color with a surprise highlight of green metallic.

PPG engages a network of 23 internal color experts with a focus on automotive, architectural, aerospace and consumer products markets. These specialists analyze design trends, consumer preferences and priorities across regional, cultural and global markets to determine factors that will influence future color choices. The new colors and palettes introduced this year for automotive manufacturers reflect developments across all these markets and influences.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Editor’s Note: Electronic images of PPG’s 2013 color popularity charts, high-resolution photos of the Automotive Color Trend Show, high-definition video of cars being painted with PPG products at a General Motors plant and additional information can be obtained at www.ppg.com/AutomotiveColorTrends.